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Category: Marketing

Marketing Strategy
Marketing

Marketing Strategy- an Overview

Creating a marketing strategy involves a thoughtful and systematic approach to define your target audience, set objectives, and outline the tactics that will help you achieve your marketing goals. Here are the steps to develop a comprehensive marketing strategy: 1. Understand Your Business and Market: Identify your business’s strengths, weaknesses,

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Marketing the bigger picture
Marketing

Marketing-The big picture

Welcome to the exciting realm of marketing! To embark on this journey, let’s begin with a straightforward overview of the key steps required to achieve our marketing goals. For a successful venture into marketing our products or services, it is essential to develop a well defined strategy and a meticulous

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Market research
Marketing

Market research tools and ideas

There are numerous tools available to conduct market research, ranging from free options to more advanced and paid tools. Here are some commonly used tools for market research: 1. SurveyMonkey: It is a popular online survey platform that allows you to create and distribute surveys to gather data from your

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SWOT board
Articles

How to do a SWOT analysis for your business

A SWOT analysis is a technique used to assess the Strengths, Weaknesses, Opportunities, and Threats of a business or person. It helps in analyzing the current strengths of the company and developing a successful strategy for the future. By examining internal and external factors, a SWOT analysis uncovers areas that

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testing ideas
Business

Testing your business ideas

Starting small and testing your ideas is indeed a valuable approach when launching a new business or introducing a new product or service. Here’s some additional advice to consider: 1. Identify your target audience: Clearly define who your target customers are. This will help you tailor your ideas and gather

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Support network
Marketing

How to build a strong support network

Building a strong support network is crucial for the success of a new business.  Here are some elaborations on how to create and leverage such a network: 1. Mentors and Advisors: Seek out experienced individuals who have expertise in your industry or have successfully built businesses themselves. Mentors and advisors

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