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A Key to Success in the Early Days of Your New Business. Introduction Starting a new business can be both thrilling and daunting. In the early stages, entrepreneurs often encounter numerous challenges that require innovative solutions. Lateral thinking, a problem-solving approach introduced by Edward de Bono, can be a powerful
Stephen Covey’s book “The 7 Habits of Highly Effective People” is a classic self-help and personal development book that outlines a set of principles and practices for achieving personal and professional effectiveness. The habits are meant to be applied in a holistic manner, transforming both your personal and professional life.
SMART marketing goals refer to objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound. This goal-setting framework helps businesses and marketers create clear and actionable objectives that are more likely to lead to successful outcomes. Here’s what each element of SMART stands for: 1. Specific: A specific goal is clear,
Developing a strong work ethic and perseverance is crucial for success in any endeavor, especially when starting and growing a business. Here are some hints and tips to help you cultivate these qualities: 1. Set clear goals: Define your short-term and long-term goals for your business. Having clear objectives will
Sharpening the mind is crucial for personal and professional growth. It involves engaging in continuous learning, acquiring new knowledge and skills, and staying updated on industry trends. This practice is particularly important for entrepreneurs and business owners who need to adapt to a rapidly changing business landscape. Here are some
Digital marketing offers unprecedented opportunities for businesses of all sizes to reach their target audiences efficiently.
Social media marketing is a powerful tool for building brand awareness, engaging with your target audience, and driving conversions. Here’s a step-by-step guide to help
While there is no strict order that you must follow when using the Business Model Canvas, it is generally beneficial to consider the building blocks
Every great business begins in the same place; nowhere. There is never anything more than a sketch of an idea, a vision for what might
Getting it right! Common mistakes to avoid when designing a logo: Avoid Copying or Plagiarizing: Creating a logo that closely resembles or outright copies another